Sky is rolling out a major refresh of its VIP loyalty programme, bringing more perks, freebies, and exclusive experiences to millions of UK customers. Whether you’ve been with Sky for years or are a newer subscriber, the upgraded programme promises something for everyone — all accessible through the My Sky app.
What’s New for Sky VIP Members?
Weekly Treats
Sky has teamed up with Sainsbury’s to offer a rotating selection of free goodies, from Taste the Difference pizzas and ice lollies to snacks from brands like LOVE CORN and Whitworths. With nearly two million treats available each week, it’s a tasty way to make your week a little brighter.
Movies and Streaming Trials
Film lovers are in for a treat: Sky VIP members get a free movie each week via Sky Store, starting with The Bad Guys. Plus, there are occasional trial passes for popular streaming services, so there’s always a new way to watch.
Shopping Discounts
From Puma to JBL, HelloFresh to Parkdean Resorts, Sky VIP now offers regular savings on some of the UK’s most-loved brands. The deals rotate monthly, giving members fresh reasons to check the app and discover something new.
Epic Experiences
Beyond treats and discounts, Sky VIP opens the door to memorable experiences. Think VIP cinema screenings, trips to top UK attractions, exclusive lounges, and once-in-a-lifetime event tickets.
Extra Perks for Sports Fans
If you’re a Sky Sports subscriber, VIP just got even better. Benefits include:
- A free 12-month subscription to The Athletic
- Access to around 100,000 sports tickets
- Discounts on premium sports gear from Fanatics, Callaway Golf, and Castore
- Opportunities for VIP experiences, such as trips to the Ryder Cup
- Offers with partners like Powerleague and Sixes
It’s a mix of tangible savings and unforgettable experiences tailored for sports enthusiasts.
The new Sky VIP reward programme is our way of saying thank you to our customers by giving them more of what they love. Whether you’re new to Sky or a long-standing customer, there’s always something exciting waiting in the My Sky app that makes every day a little better.
How Sky VIP Rewards Work
Sky VIP rewards loyalty, not spending. The programme operates on four tiers based on how long you’ve been a customer:
- Silver: 0–3 years
- Gold: 3–8 years
- Platinum: 8–15 years
- Diamond: 15+ years
The longer you stay, the more personalised and valuable the rewards become—ranging from priority access to tickets and exclusive experiences to enhanced perks across Sky services.
All rewards are claimed through the My Sky app, which is available on iOS and Android. Members can browse, redeem, and enjoy their perks with just a few taps.
Who Can Join Sky VIP?
Sky VIP is free for all Sky TV, broadband, and sports subscribers in the UK and Ireland. Current engagement is already strong, with around 1 million customers taking advantage of VIP perks each month. With the relaunch, even more subscribers are expected to join in.
While loyalty programmes shouldn’t be the only reason to stick with a provider, Sky VIP offers genuine value, especially for entertainment and sports fans. Free weekly treats, exclusive movie access, shopping discounts, and sports perks give members plenty of reasons to engage with Sky regularly—and make every day a little more rewarding.
Sky VIP has evolved into a comprehensive rewards programme that touches almost every part of a subscriber’s life. From tasty treats and blockbuster movies to premium shopping discounts and sporting experiences, Sky is making sure its loyal customers feel appreciated. Free, easy to access, and packed with surprises, the revamped Sky VIP is all about saying thank you—and keeping members coming back for more.