Sky UK has taken a big step in its shift away from traditional satellite TV this week by quietly removing the Sky Q box from its online store — and steering anyone browsing towards its internet-based TV products instead.
If you try to order a brand-new Sky Q box via Sky’s official website, you won’t find it listed as an option any more. Instead, the pages now highlight Sky Stream and Sky Glass, which both use your home broadband connection rather than a satellite dish to deliver live TV, on-demand shows, and apps.
Even the old Sky Q product page has been updated with a message along the lines of: “We’ve unplugged Sky Q. Plug in Sky Stream for less.”
For now, the only way to get Sky Q as a new customer is by calling Sky directly or visiting a retail store, rather than ordering online.
Sky Stream & Sky Glass
Sky has been shifting its focus for years toward broadband-based offerings. Products Sky Glass (an all-in-one streaming TV) and Sky Stream (a small streaming box) don’t need satellite dishes or engineer installs — and many new customers prefer the simplicity.
Industry tracking suggests around 90% of new Sky TV sign-ups are now for these streaming products, rather than satellite-powered hardware.
But Satellite Isn’t Gone Yet
Even though Sky Q has disappeared from the web store, its underlying satellite service isn’t being shut off immediately. Sky has extended its satellite broadcasting contract with SES until at least 2029, meaning satellite TV feeds for Sky Q (and services that rely on the same space-based infrastructure) will continue to work for years to come.
That extension gives existing Sky Q customers reassurance that their satellite service won’t stop abruptly — even as the company pushes future customers toward Sky Stream and Sky Glass.
What This Means for Different Viewers
Current Sky Q Users: Your service isn’t going away soon — thanks to the satellite contract extension — and Sky continues to support Q boxes. However, Sky appears to be de-emphasising the platform in favour of newer streaming tech.
New Customers: If you’re signing up now, Sky is nudging you almost exclusively toward Sky Stream or Sky Glass — both of which rely on broadband and don’t need a dish.
What People Are Saying
Online user forums show mixed reactions:
- Some loyal Sky Q watchers are unhappy with the move, especially if they prefer traditional recording features and reliable live TV without relying on broadband.
- Others see it as inevitable — the market is moving toward streaming, and Sky is simply adapting.
Sky’s move to remove Sky Q from its website highlights the wider shift in TV viewing, with streaming and broadband-based products taking the lead. While traditional satellite TV continues for existing customers, the focus for new sign-ups is clearly on simpler, internet-powered options. Sky’s strategy reflects how the TV landscape is evolving, with convenience and streaming at the forefront.