NOW Broadband has today launched two new ‘Powered by Sky’ packages - NOW Superfast and NOW Full Fibre 75. These new packages come just after the removal of the old NOW Brilliant Broadband, Fab Fibre, and Super Fibre plans.
NOW Full Fibre 75 has average download speeds of 75Mbps and is available in areas covered by Openreach’s FTTP - currently around 49% of homes. For those not yet covered by full fibre, NOW Superfast is the FTTC offering, with average download speeds of 61Mbps.
As these are powered by Sky, new customers signing up to one of these packages will receive a Sky Broadband Hub, Sky's free Wall to Wall WiFi Guarantee, and the option to add on Sky's WiFi Max for just £6.50 extra per month.
NOW Full Fibre 75
1£24 Effective monthly cost
Price fixed until April 2026
£5 up-front costWith data consumption exponentially increasing every year, customers need increased bandwidth, better reliability, and ultrafast speeds in the home. Full fibre is essential to the connected home and NOW Full Fibre 75 provides an additional speed choice for NOW customers. ‘Powered by Sky’, both NOW Full Fibre 75 and NOW Superfast packages, enable us to offer the best technology at the best value through the NOW brand.
NOW launched their first Powered by Sky package back in February this year with the Full Fibre 100. This saw a whole new approach as customers signing up to the new package were redirected to sky.com to complete the process. Whilst it’s no surprise that these two new packages have followed suit, it does raise some questions as to the future of NOW brand, which until then had been separate from Sky.
Customers will also no longer be able to bundle NOW Broadband and NOW TV packages together. Instead, the new Powered by Sky packages can be bundled with Sky Stream.
Existing Brilliant Broadband, Fab Fibre, and Super Fibre customers will still be able to stay on these packages, but will be offered the choice to move to a Powered by Sky package when re-contracting.