The new package, Full Fibre 100, is NOW Broadband's first full fibre package - but there is a catch. To get the package you will be re-directed to Sky Broadband.
NOW Broadband Full Fibre 100
NOW Broadband's Full Fibre 100 is the provider's first full fibre package, available over the Openreach FTTP network and offering average download speeds of 100Mbps on an 18-month contract.
Until now the provider has lagged behind by only offering standard fibre (FTTC) options, so it comes as no great surprise that they have finally dipped their toes into the full fibre (FTTP) water. What is surprising though, is that the package is being offered via parent company Sky, instead of integrated into NOW's website.
NOW Full Fibre 100
1£26 Effective monthly cost
Price fixed until April 2026
£5 up-front costPowered by Sky
Rather confusingly, the NOW Broadband Full Fibre 100 package is ‘powered by Sky’. This means that when you select to sign up to NOW Full Fibre 100, you will be re-directed to the Sky website to complete the process. You will receive a Sky Hub router and Sky Talk (pay as you go), and will be offered Sky Stream rather than NOW TV Memberships.
Those signing up to NOW Full Fibre 100 get Sky's Wall to Wall WiFi Guarantee. It's not however possible to add Sky WiFi Max onto the NOW plan.
NOW’s Full Fibre 100 is on an 18-month contract, different from their standard fibre offerings which are 12-month. Pricing between NOW Broadband's 'Super Fibre' package (63Mbps) and Full Fibre 100 is very similar, but you do get the Sky Hub with Full Fibre 100 which is a superior router to the NOW branded hub.
Sky Full Fibre 100
When you hit the Sky website, you will also be offered Sky Broadband Full Fibre deals, which may tempt some customers to sign up to these instead.
Sky do actually offer their own Full Fibre 100 package which is currently being offered at the slightly more expensive price point of £28 per month on an 18-month minimum term.