Today marks a major milestone in UK streaming: HBO Max is now officially available to Sky TV and NOW customers at no extra cost, bringing one of the world’s biggest content libraries straight into the Sky experience.
This launch follows Sky’s February announcement that it would bring together Netflix, Disney+, HBO Max and more into a single subscription — an initiative we covered in detail in our previous article, Sky brings Netflix, Disney+, HBO Max and Hayu together in one subscription.
Huge Value with HBO Max Basic Included
From today, eligible Sky TV customers — including those on Sky Glass, Sky Stream and Sky Q — can immediately access HBO Max Basic with Ads as part of their subscription.
Individually, this tier of HBO Max would normally cost £4.99 per month, so its inclusion provides instant value.
Save Over £20 Per Month on Streaming Costs
When you stack up what you’re getting with Sky’s integrated offering, the savings are significant. By combining:
- Sky TV
- Netflix
- Disney+
- HBO Max Basic with Ads
- Hayu (coming to Sky in July)
…Sky is effectively bundling over £20 worth of streaming services every single month into one package.
Sky Ultimate TV from Just £24/Month
For many customers, this means premium entertainment across genres for a surprisingly low entry price. Sky’s Ultimate TV package, starting from £24 a month, now includes:
- Sky’s full TV line‑up
- Netflix
- Disney+
- HBO Max Basic with Ads
- Hayu (available from July)
That’s blockbuster movies, award‑winning HBO dramas, Disney and Marvel franchises, and reality favourites all accessible through one interface.
Sky Stream + Ultimate TV + Netflix
1
£24 Per month
(prices may change during contract)
No up-front costSeamless Integration in the Sky Experience
One of the biggest advantages of this rollout is how HBO Max is integrated directly into the Sky user interface. Shows and films from HBO Max will appear alongside Sky’s other content with full search, recommendations, and watchlist support — no need to switch between apps or devices.
Sky customers can now browse HBO Max content just like any other part of their TV menu.
NOW Customers Get HBO Max Too
This isn’t just great news for Sky TV subscribers — NOW members (NOW Entertainment) are also gaining access to HBO Max Basic with Ads< at no additional cost. This means that even customers without a Sky TV subscription can enjoy HBO’s premium library as part of their NOW plan.
What This Means for Viewers
The arrival of HBO Max on Sky and NOW represents one of the most compelling streaming deals in the UK right now:
- Massive content libraries from multiple platforms under one roof
- Savings of £20+ per month compared to subscribing to all services separately
- Ease of use with integrated discovery and playback
As Sky continues to evolve its streaming strategy — including the imminent arrival of Hayu on Ultimate TV in July — today’s launch of HBO Max is a major step toward a truly unified TV and streaming experience.